Our contributors

Advocate for coaching and client-centred learning, Ray is an industry award-winning trainer and public speaker. A grade ‘A’ (51/51) ORDIT Instructor trainer and grade ‘A’ ADI, his passion is helping ADIs and PDIs develop their client-centred teaching and coaching skills to deliver the national driver and rider standards around safe driving for life.

Tommy runs Smart Learner Driving School, a hugely successful, and award-winning driving school in the midlands. He is highly respected within the  industry, with fresh ideas and innovative ways of engaging with both learners and instructors. A regular presenter of webinars and conferences. His knowledge will help you make your business more efficient and successful.

Lee Jowett is training manager and Director at K.I.T. In 2013 he completed the BTEC 4 in Coaching for Driver Development and has since gone on to deliver the BTEC 4 for Tri-Coaching. He is accredited by Cranfield University to deliver ‘Driver Metrics’ psychometric profiling behavioural change courses and has completed Cranfield’s Driver Psychology course. In 2020 he authored the ‘Meet The Standards’ eBooks collection and has recently been inducted into The Institute of Master Tutors of Driving (IMTD)

Ruedi is a passionate ADI who runs a driving school that has been early adopters of electric vehicles. He shares his experience with others and if very passionate about the future of our industry.

Jeff has been a Grade A instructor and trainer for 20 years – and thinks the way a lot of PDIs and Learners get trained ‘sucks’. There’s a far better way, which is why he launched AAT, and he’s excited to share his knowledge and experiences with you.

San is a well-respected mindfulness expert, well known for her knowledge and experience. An ADI for 18 years, now of a grade A standard and a qualified fleet trainer. Former taxi assessor for the Blue Lamp Trust and former trainer on behalf of Gloucestershire Road Safety Partnership for speed awareness courses. The calmest person behind the wheel!

Confident Drivers is a membership website, podcast and training provider.  They offer training to help ADIs/PDIs develop skills to support nervous and anxious pupils during lessons.

They aim to help instructors pinpoint why a driver experiences anxiety so they know which techniques are most effective for each individual. One size doesn’t fit all!

Lynne is the President of the ADINJC and a working ADI and ORDIT trainer. Lynne holds an M.A. in Driver Training and gained 51/51 in her ORDIT inspection and SC. Author of the popular “Standards Check Success” book, she has helped hundreds of ADIs achieve their goals over many decades. One of the most experienced, and most respected individuals in the industry. What she doesn’t know, isn’t worth knowing. 

Mike helps PDIs and ADIs maximise their potential as driving instructors, emphasising the importance of self-development and reflection to help them be their best.

Multi-award-winning road safety specialist and collision/incident investigator with 23 years of experience who has managed the investigation and analysis process for over 40,000 road traffic collisions.

Expert area: Collision and incident investigations, driver and management training, policy writing and public speaking.

Tom is a Grade A ORDIT registered trainer who delivers all aspects of training to PDIs, ADIs, and instructor trainers. He still teaches learners, too. He is the Head of Training at the ADIJNC and a well-known and respected industry speaker who is experienced in delivering engaging sessions nationwide.

Specialist motor criminal and regulatory lawyer and barrister. Charlotte is frequently instructed to provide critical advice in the immediate aftermath of a serious/fatal incident.

Expert area: Defending drivers and employers post serious or fatal road collisions and incidents, driver and management training, policy writing and public speaking.

Amy joined FBTC Accountancy Services in 2011 since then she has helped driving instructors through all phases of their business, ensuring guidance and support when needed. If you have a tax issue, she’s on hand to answer it.

After serving 30 years as a police officer, with nearly half that on roads policing, Olly knows all too
well the consequences of poor decision making behind the wheel. Since retiring Olly has returned to road safety, heading up The Honest Truth to help make young drivers as safe as possible.