There is a knowledge gap when it comes to consumers and electric vehicles (EVs).

That is the conclusion of research by Honda Motor Europe from collecting data from 5,000 current drivers.

Petrol and diesel drivers are having to enter an entirely new market, with the jargon that goes with it. Europe wide research shows that nearly two-thirds (61%) find researching hybrid and EVs too confusing. Principally, technical jargon (40%), no user experience or relatable real-life examples (31%) and vague terms and phrases (30%).

Short circuits

In the UK, despite more than half (57%) of drivers view electric and hybrid vehicles as the future of motoring. A third are (36%) planning to buy one in the next two years. However, one in ten drivers are putting their plans to purchase on hold when being confronted with confusing terminology.

To help cut through the confusion, Honda has created the e:TECHNOLOGY Translator. It’s a new online tool that intends to provide simple translations of commonly used hybrid and EV terms and technologies.

A team of current Honda EV and hybrid owners have come together to help. Understanding the issues, but also the potential benefits of choosing an EV, they are a relatable source of help. They translate the confusing electrified terminology using their personal experiences and anecdotes to bring them to life.

“Our research shows that many UK car buyers are being put off switching,” says Rebecca Adamson, Head of Automobile for Honda. “They find them too confusing”.

She adds that this is a very real problem and a hindrance: “It’s clear that this is an issue to address”.

Common misconceptions
The tool explains the difference between parallel, mild and self-charging hybrids. Or gets into the detail on slow, fast and rapid charging. The barriers of understanding are brought down, myths are dispelled .

For example, more than a quarter (27%) do not believe that the range of an EV would be suitable for their day-to-day needs. Meanwhile, nearly a fifth (18%) believe that EVs require more maintenance than their current car. Furthermore, one in ten (9%) think that they cannot use the radio, heating or air conditioning when driving a hybrid in fully electric mode.

As a result of these misconceptions, a third (32%) would not be confident driving an EV with their current lack of knowledge.

You can check out the e:TECHNOLOGY Translator here.