"I was, and remain, a massive geek.” So says Shaun Helman, Chief Scientist at the Transport Research Lab (TRL), the independent research organisation responsible for much of the road safety and driver analysis in the UK.
Having been involved in driver training and ADI training for a number of years prior to starting Green Penny, they believed they had the knowledge and the skills to make this happen.
He is well known in road safety circles, not least for setting up Road Safety Support in 2008. “As the head of ACPO Roads Policing I saw that changes to government funding would result in us losing the technological expertise we had.
