Road Angel, the road safety technology specialist, has announced plans for a charitable foundation that will help local communities tackle careless driving and speeding in their towns and villages. The announcement was made at the start of Road Safety Week by the company’s director Gary Digva. The business is best known for its award-winning speed monitoring and DashCam technology, helping drivers with information on changing speed limits including the new Smart Motorways, and recording malicious or accidental damage to vehicles and dangerous driving events. Their latest technology can also unlock data and driver behaviour in order to better inform drivers about their driving habits and how to improve their skills and attitude behind the wheel.
“This is about speed awareness and driving habits. Speed limits and indeed speed cameras are there for a reason, more often than not it is a tragic one. We have the technology with our alerts to help remove that guesswork, but we also have a responsibility to play our part in educating the nation’s drivers,” said Gary. “We recognise that responsibility, but we want to take it further. We’ve heard lots of tales of smaller communities campaigning for speed bumps, cameras and other road safety initiatives, but funding is not always available to do this on the smaller local scale, so that’s where The Road Angel Foundation comes in. We want to make funding and resources available to communities outside of already stretched council budgets, and take our road safety support outside of the car and onto the roads.”

The Bigger Picture

Road Angel has won a number of awards for its products, with last year’s ‘Pure’ device collecting accolades from both the Sunday Times ‘Driving’ supplement and Auto Express. Whilst Road Angel’s DashCam range is often used by drivers to safeguard their vehicle, Gary believes that instructors could find them an invaluable resource when educating their drivers. “What you get is a high quality DashCam providing the total picture, both inside and outside the vehicle. So, rather than discussing hypothetical situations, or reviewing ‘stock’ footage, instructors can actually show their pupils their own footage. This isn’t just about pointing out errors, although that of course is useful. What instructors could do is show drivers other situations that they may not have been aware of and talk them through options after each lesson or before they set out. It can even be used as homework if they wanted to share the footage with their pupils or a wider cohort.’’ He believes education is the key, and this is reflected in the company’s mission statement: ‘To inspire, educate and empower Britain’s motorists to be better, safer drivers’. As well as producing continuously evolving top spec equipment to help make our roads safer, the new Road Angel Foundation will make a real, practical difference outside of the car and on the roads. “We passionately believe that we can help make Britain’s roads safer,” states Gary, who will be working directly with local communities, councillors and to identify speeding hotspots and helping with resources and campaigning support to bring about positive changes.

Can you help too?

Become a Road Angel today and help to educate your students, even after they have passed their test.

Tel: 0115 9758600.

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