In-car speeding reduction help
Technology reads road saigns and can reduce vehicle speed
Technology which can read road signs could save drivers £327 million in speeding fines according to new research by SEAT.
The study of 2,000 UK motorists found that nearly 10% admitted to being caught speeding annually. This results in potentially millions of pounds in fines every year.
Analysis by the Spanish car brand, also found that over three quarters (76%) of drivers don’t always know what speed they are travelling at.
Dynamic Road Sign Display technology has become a popular technical addition to new cars in the UK. The innovation developed by SEAT helps drivers stick to the speed limit – especially useful in areas with changeable limits.
Using a front-mounted camera which detects speed limit signs, the latest SEAT models can automatically adjust their speed according to the limit in that area. It will also scan school zones and other road signs.
Statistics compiled by the Department for Transport (DfT) show over 50% of cars exceeded the speed limit on 30mph roads; while 47% of cars broke the limit on motorways in 2020.
This latest piece of research reveals high number of motorists admits being caught every year. Furthermore, around 40% of drivers said they would want a similar technology to SEAT’s on their car if available.
Richard Harrison, Managing Director of SEAT UK, commented: “It’s certainly eye opening to see that significant numbers of motorists aren’t necessarily always aware of their own speeds. Thankfully there is in-car technology – like our Dynamic Road Sign Display – already on the market to make drivers safer on the road.”