The ADINJC & intelligent Instructor Conference & Expo took place on Sunday, 10th October and saw the largest gathering of UK instructors EVER! Whilst some naturally stayed away due to Covid concerns, over 750 people attended which was more than at the inaugural event staged back in ‘19.

Those instructors who took time out of their busy schedules were not disappointed. Over 30 experts in the driver training industry delivered seminars throughout the day. The Live Stage hosted panel discussions on ‘the future of the driver training industry’ and ‘the role of driver trainers in road safety education as well as a hugely popular DVSA session with their CEO, Loveday Ryder. There was a ceremony for winners of the Intelligent Instructors Awards 2021 presented by Quentin Willson, the ADINJC Patron, who then went on to give a lively insight into electric vehicles and how that may impact ADIs in the future.

Outside, in the glorious sunshine, Rob Cooling coordinated an impressive array of electric vehicles provided by passionate ADIs who were happy to pass on their experiences to interested parties. AcciDON’T had their prize draw car on show too which was given away in the afternoon along with a one-year franchise. Other giveaways on the day included marmalade, DTS and MyDriveTime teaming up to give away an I-pad and amazon vouchers, those finishing on the podium on the giant, eight-lane Scalextric received cash prizes from Bill Plant Driving School which, along with the NJC Tombola, helped raise over £1,300 for Speed of Sight too. Pass N Go’s Gran Turismo simulator was an instant hit with long queues of instructors throughout the day battling to claim the £1,000 cash prize for the fastest lap.

Accidon’t winner

One year franchise including dual control car: Matt Clemson

Pass N Go winners

£1,000 cash prize: Henry Bates

12-mile driving experience day: Jamie Traynor

6-mile driving experience day: Michal Zielinski

Marmalade, DTS & MyDriveTime winners

iPad: Paul Whitehead

£100 Amazon Voucher: Sam Bristow

£50 Amazon: Heidi Horn

With 50 exhibitors showcasing their products and services, instructors were delighted to hear from companies, both new and old, who can help streamline their business, make cost savings, add additional revenue streams whilst also offering advice learning about important other matters such as road safety too.

If that wasn’t enough, a roving ADI magician from the Magic Circle bamboozled guests, The Incredible Ice Cream Company served up delicious treats all day, whilst the stilt walker bode farewell to guests at the end of a jam-packed and highly entertaining day. Delegates left with both their minds and delegate bags bursting at the seams.

Check out our video below, which gives you a flavour of the event and why not see if you made our image gallery – click here.

Don’t miss out on next year’s events taking place at Kempton Park on Sunday, 8th May 2022 and back at the Heart of England Conference and Events Centre, Meriden Sunday 2nd October 2022. Visit to find out more and to register your place.

Lynne Barrie, Chair, ADINJC