RACHAEL BUTLER Advertising Manager
T. 08451 308 853 M. 07974 186 445

T. 08451 308 853 M. 07716 154 584

Intelligent Instructor Magazine

Intelligent Instructor is the market-leading brand in the driving instructor market. Since the monthly magazine launched in 2015, it quickly became the trusted resource for Approved Driving Instructors (ADIs), providing highly targeted content to driver trainers across the UK.

Intelligent Instructor magazine is the leading trade publication for ADIs, with high quality, truly independent content produced each month. It has the highest circulation of any title on the market; 15,000. The magazines are uniquely and readily available in handy display boxes in all driving test centres nationwide, where instructors are free to pick up, read and takeaway with them, whilst passing time waiting for their students to return from their driving test. There is also a growing number of paying subscribers too.

Intelligent Instructor has a growing email database of ADIs; 5,000+; who receive a weekly ‘iiNewsletter’, keeping them abreast of the latest developments within the industry.

Intelligent Instructor can broadcast emails directly to the inbox of 5k+ instructors on behalf of advertisers too. These marketing messages are capped at one per week to ensure maximum impact for clients and the open rates are hugely impressive, averaging 40%+ open rates currently.

Intelligent Instructor also offer the opportunity to reach a further 3-5k instructors via running Facebook boosted posts, a highly engaging and innovative way of expanding your reach.

Intelligent Instructor Print Media Pack 2020

Intelligent Instructor Limited Advertising Terms and Conditions


The latest offering from the Intelligent Instructor team. A new purpose built website designed with user experience at the forefront and road tested by instructors. Bringing driving instructors the latest news, helpful features, car reviews and an extensive business directory.

Contact a member of the team to discuss options, including packages including all of the above!

Intelligent Instructor Digital Media Pack 2020

ADINJC & Intelligent Instructor Conference & Expo

The ADINJC & Intelligent Instructor Conference & Expo ’19 is a brand-new event for driving instructors. This free to attend event will take place on Sunday, 6th October 2019 and be the UK’s premier event for both ADIs and PDIs and will replace the successful and long-running ADINJC National Conference.

The expo offers you unrivalled access to 40+ industry suppliers who will be showcasing their latest products and services, offering a valuable opportunity to see what’s new on the market to help your business flourish. You’ll also be able to attend a wide range of topical seminars delivered by expert speakers, which will be run in multiple dedicated rooms throughout the day. Key topics include business growth, coaching, lesson planning, marketing, standards checks, training and teaching aids.

Our goal is for you to come away educated, invigorated, thinking differently and passionate about being an instructor. We also want you to have fun doing it too! So, if you are new to the industry, perhaps considering becoming a driving instructor, are an independent instructor or even part of a franchise, the ADINJC & Intelligent Instructor Conference & Expo ’19 is a must-attend event.

Find out more

ADINJC & ii Conference & Expo media pack 2020

Coming soon… The Intelligent Instructor Awards

Intelligent Instructor Awards Media Pack 2020