RICHARD STORRS Commercial Director
T. 0845 47 47 035 M. 07707 56 44 22

T. 08451 308 853 M. 07716 154 584

Intelligent Instructor Magazine

Intelligent Instructor is the market-leading brand in the driving instructor market. Since the monthly magazine launched in 2015, it quickly became the trusted resource for Approved Driving Instructors (ADIs), providing highly targeted content to driver trainers across the UK.

Intelligent Instructor magazine is the leading trade publication for ADIs, with high quality, truly independent content produced each month. It has the highest circulation of any title on the market; 15,000. The magazines are uniquely and readily available in handy display boxes in all driving test centres nationwide, where instructors are free to pick up, read and takeaway with them, whilst passing time waiting for their students to return from their driving test. There is also a growing number of paying subscribers too.

Intelligent Instructor has a growing email database of ADIs; 5,000+; who receive a weekly ‘iiNewsletter’, keeping them abreast of the latest developments within the industry.

Intelligent Instructor can broadcast emails directly to the inbox of 5k+ instructors on behalf of advertisers too. These marketing messages are capped at one per week to ensure maximum impact for clients and the open rates are hugely impressive, averaging 40%+ open rates currently.

Intelligent Instructor also offer the opportunity to reach a further 3-5k instructors via running Facebook boosted posts, a highly engaging and innovative way of expanding your reach.

Intelligent Instructor Print Media Pack 2020

Intelligent Instructor Limited Advertising Terms and Conditions

The latest offering from the Intelligent Instructor team. A new purpose built website designed with user experience at the forefront and road tested by instructors. Bringing driving instructors the latest news, helpful features, car reviews and an extensive business directory.

Contact a member of the team to discuss options, including packages including all of the above!

Intelligent Instructor Digital Media Pack 2020

ADINJC & Intelligent Instructor Conference & Expo

The ADINJC & Intelligent Instructor National Conference & Expo ’21 is the follow up to our hugely succesful inaugural driving instructor show. This free to attend event takes place on Sunday, 25th April 2021.

The expo will offer unrivalled access to 50+ industry suppliers who will showcase their latest products and services, offering a valuable opportunity to see what’s new on the market to help your business flourish. Visitors can also attend a wide range of topical seminars delivered by expert speakers, which will run in multiple dedicated rooms throughout the day. Key topics include business growth, coaching, lesson planning, marketing, standards checks, training and teaching aids.

Our goal is for visitors to come away educated, invigorated, thinking differently and passionate about being an instructor. We also wanted to ensure people had fun doing it too! So, if you are new to the industry, perhaps considering becoming a driving instructor, are an independent instructor or even part of a franchise, the ADINJC & Intelligent Instructor National Conference & Expo ’21 is a must-attend event.

Find out more

ADINJC & ii Conference & Expo media pack 2021

The Intelligent Instructor Awards

We are delighted to announce that the Intelligent Instructor Awards 2021 are now open! As with 2019, the awards will be held at the Heart of England Conference & Events Centre on the evening following the ADINJC & Intelligent Instructor National Conference & Expo. Due to Covid-19 both events will take place on the 25th of April 2021.

These awards will once again be judged by an independent group of industry leaders and look to for individuals and businesses that go above and beyond the call of duty.

Our awards categories for 2021 are: –

  • Driving Instructor Insurer of the Year
  • Technology Supplier of the Year
  • Product of the Year
  • Professional Support Provider of the Year
  • Training Provider of the Year
  • Marketing Campaign of the Year
  • Car Supplier of the Year
  • Driving Instructor Car of the Year
  • Local Driving Association of the Year
  • Regional Driving School of the Year
  • National Driving School of the Year
  • Special Educational Needs Provider of the Year
  • Newcomer of the Year
  • Driving Instructor of the Year (12 regional awards, one overall winner)
  • Services to the Driver Training Industry Award

Intelligent Instructor Awards Media Pack 2021