is the go-to site for instructors which is updated with news daily, whilst also providing access to in-depth articles and reports. Around 6,600 unique users visit the site each month, which equates to 40% of the active instructors on the market. There’s a selection of display advertising opportunities, native advertising options via premium ‘editorial’ slots and companies can showcase their products and services via a premium listing in the Supplier Directory – the most comprehensive list of suppliers to the driving instructor market.

Intelligent Instructor has a growing email database of approaching 7,000+ driving instructors. Third parties can send messages via our platform directly to the inboxes of this responsive audience, average open rates are an impressive 45%. These users also receive a weekly newsletter each Friday afternoon, keeping them abreast of the latest developments within the industry. Advertisers can gain brand exposure via this newsletter through sponsored articles and/or display advertising. A further 10k instructors can be reached via running a Facebook boosted post, a highly engaging and innovative way to expand reach.

Intelligent Instructor Digital Media Pack

ADINJC & Intelligent Instructor Conference & Expo

The ADINJC & Intelligent Instructor National Conference & Expo ’22 is the follow up to our hugely successful inaugural driving instructor show. This free to attend event took place on Sunday, 25th April 2021.

The expo offered unrivalled access to 50+ industry suppliers who showcased their latest products and services, offering a valuable opportunity to see what’s new on the market to help your business flourish. Visitors could also attend a wide range of topical seminars delivered by expert speakers, which ran in multiple dedicated rooms throughout the day. Key topics included business growth, coaching, lesson planning, marketing, standards checks, training and teaching aids.

Our goal was for visitors to come away educated, invigorated, thinking differently and passionate about being an instructor. We also wanted to ensure people had fun doing it too! So, if you are new to the industry, perhaps considering becoming a driving instructor, are an independent instructor or even part of a franchise, consider joining us for the ADINJC & Intelligent Instructor National Conference & Expo ’23.

ADINJC & ii Conference & Expo Media Pack 2022

Intelligent Instructor Awards

The Intelligent Instructor Awards launched in 2019 and were an overwhelming success with 20 awards presented at a gala dinner in front of 232 guests. They showcased, rewarded and celebrated the achievements of the very best instructors, schools and suppliers within the ADI industry.

Having skipped a year in 2020 due to Covid-19 and whilst this uncertainty remains, we feel it unfair that instructors, schools and suppliers within the industry miss out on being recognised for excellent work, through no fault of their own. Therefore, this year we removed any doubt around the event and the Intelligent Instructor Awards 2021 has been reimagined and took place as a virtual event in March 2021.

Awards categories: 

  • Driving Instructor Insurer of the Year
  • Product of the Year – sponsored by Kwik Fit & Michelin
  • Professional Support Provider of the Year
  • Car Supplier of the Year
  • Driving Instructor Car of the Year
  • Local Driving Instructor Association of the Year
  • Regional Driving School of the Year
  • National Driving School of the Year
  • Driving Instructor of the Year (12 regional awards, one overall winner)
  • Services to the Driver Training Industry Award

Intelligent Instructor Awards Media Pack 2022


Commercial Director

T. 0845 47 47 035 M. 07707 56 44 22


Rachael Butler

Advertising Manager

T. 07974 186 445


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