A new study has revealed that BMW drivers exhibit the highest levels of narcissistic traits compared to other motorists.

The research, conducted by Scrap Car Comparison, surveyed more than 2,000 car owners to assess their position on the narcissism scale.

The results suggest certain vehicle choices may reflect personality tendencies.

Beemering narcissism

BMW owners scored an average of 14.4 out of 40 on the narcissism test—four points above the national average of 10.46—making them the most likely to display narcissistic characteristics.

Mercedes drivers followed closely behind with a score of 12.3, while Honda owners rounded out the top three with an average of 12.0.

German car manufacturers, particularly BMW and Mercedes, have long been associated with stereotypes of egotistical and aggressive driving.

These findings will certainly lend weight to these perceptions, measuring traits such as excessive self-importance, entitlement, and a need for admiration.

At the other end of the scale, Volvo drivers were found to be the least likely to exhibit narcissistic tendencies, with an average score of just 7.05.

The top 10

Rank Car Brand Average ‘Narcissism’ Score
1 BMW 14.4
2 Mercedes 12.3
3 Honda 12.0
4 Audi 12.0
5 Fiat 11.6
6 Toyota 11.0
7 Hyundai 10.5
8 Ford 10.3
9 Mazda 10.0
10 Vauxhall 9.7

Personalised preferences

Beyond car brands, the study explored other factors that might influence narcissistic tendencies, such as fuel type and number plate choices.

EV owners had an average score of 14.18, higher than those who drive hybrid, petrol, or diesel cars.

This suggests that EV drivers, often seen as eco-conscious, may also have a stronger sense of self-importance.

Additionally, those with personalised number plates scored significantly higher on the narcissism scale.

Drivers who opted for customised plates averaged 15.22, nearly double the score of those with standard plates (8.92).

This could indicate a stronger desire for individuality and recognition, as well as self-important recognition.

Where to look

The study also found regional differences in narcissistic tendencies among drivers.

London, the capital, topped the list, with motorists scoring an average of 12.13, followed by Edinburgh (11.34) and Birmingham (10.8).

In contrast, Plymouth drivers were found to be the least narcissistic, with a score of 8.22.

Matt Clamp, Customer Service Manager at Scrap Car Comparison, highlighted the importance of level-headedness on the road: “Driving should always be approached calmly and logically, without ego getting in the way. No one is superior to anyone else on the road, and letting emotions take over can lead to poor decision-making and dangerous situations. It’s crucial to remain aware of our own attitudes behind the wheel and ensure they don’t negatively impact our driving.”

While the study reinforces stereotypes about certain car brands and driving behaviours, Clamp also noted that no group of drivers posed a significantly high risk, as all scored below 50% on the narcissism scale.

Driver attitudes

While the study offers intriguing insights into drivers’ personalities based on car brand, fuel type, and number plate choice, it ultimately serves as a reminder that general and self-awareness are key to safe driving.

Regardless of the vehicle being driven, motorists should strive to control their emotions and prioritise responsible road behaviour.