New Think! campaign launched
Road safety campaign encourages empathy for other road users
From the DVSA:
The THINK! team has launched the next phase of its campaign to promote the recent changes to the Highway Code, looking to foster mutual respect between all road users.
The ‘Travel Like You Know Them’ campaign offers a snapshot into the lives of people who use the roads, aiming to help people see beyond the mode of transport and improve understanding of how others see and use the road.
It has an emphasis on motorists and those who have a greater responsibility to reduce the risk they may pose to others, as per the Highway Code’s new hierarchy of road users.
The campaign runs until late August and comprises two films – 30 and 15 seconds in length – as well as a radio advert.