“I have not failed. I’ve just found 10,000 ways that won’t work” – Nikola Tesla

A sentiment clearly embraced by Tesla leader Elon Musk and his team!

It’s been over 2 years since the announcement of the Tesla Model 3 the new affordable (from £35,000) model from the team that brought you the striking Model S and Model X, however none have hit the streets and latest estimates are that we won’t see any until late 2018/early 2019. Yet confidence in the Tesla brand has been held up by the admiration and belief people hold for its tenacious leader Elon Musk. But there is light beginning to squeeze through the clouds which is production issues.

Tesla faced with a challenge to prove they could mass produce their new Model 3S (the premium version of the Model 3 – the basic version hasn’t even started production!) have shared this week that a staggering 7,000 units we’re churned out during the last week of the second quarter. This proof should be enough to help build confidence and reassure the half a million people who have pre ordered a model 3.

The question is will this news and the seemingly turn in fortunes for the production of this model be enough to convince buyer that it’s worth the wait or are the major manufacturers now catching up?