The AA acquires Midrive.com
The AA will operate the MiDrive website, but the pupil and driving instructor app will cease.
- midrive.com website now under AA ownership
- Pupils able to access top tips for learning to drive
- Acquisition shows AA Driving School looking to future beyond Covid-19
The AA acquired the digital assets of MiDrive from the company on 21st May 2020.
Sarah Rees, Managing Director of AA Driving School, said:
“This acquisition will ensure MiDrive’s great content* for learners is preserved and help us increase pupil supply for our driving instructors across AA Driving School and BSM. When driving lessons are back, pupils will be able to find high-quality information and be matched up with a premium, local driving instructor.”
Sarah is also optimistic about the future of driving after the challenges of Covid-19.
She said: “This acquisition looks beyond Covid-19, as a business we’re committed to future growth in the online space and we are confident the learner driver market will bounce back. We have had nearly 10,000 pupils leave their details with us during lockdown and many more people will want to reclaim their freedom when lessons are deemed safe.”
Hugh Chappell, MiDrive Chairman, said: “We initially partnered with the AA Driving School two years ago and it led to continued conversations between our organisations.
“We’re delighted that they will be able to continue the hard work of the MiDrive team and develop high-quality content for learner drivers.”
MiDrive, launched in 2014, provided a comprehensive range of services for learner drivers including original content and driving lessons. Its mobile app and web services matched learner drivers with the right fully certified driving instructors.