Road safety charity Brake has launched Road Safety Week 2025 (16–22 November) under the theme ‘Safe Vehicles Save Lives’.

The campaign urges policymakers, transport professionals, and driver trainers to prioritise vehicle safety technology as a key tool in reducing deaths and serious injuries on UK roads.

Cutting costs

Each year, around 1,700 people are killed and 25,000 seriously injured on Britain’s roads.

Brake’s campaign highlights that many of these collisions are preventable through broader adoption of proven vehicle safety systems, including Autonomous Emergency Braking (AEB), Intelligent Speed Assistance (ISA), and Lane Keeping Systems.

The 2025 campaign builds on growing concern that the UK is falling behind international safety standards.

While the European Union has already mandated advanced driver-assistance systems (ADAS) for all new vehicles, equivalent UK legislation has yet to be implemented.

Brake warns that this regulatory lag risks leaving British road users unprotected by technologies that have been proven to reduce collisions and mitigate the severity of impacts.

“As professionals dedicated to improving road safety, we know technology can only achieve its full potential when combined with education, enforcement, and cultural change,” said Ross Moorlock, CEO of Brake. “Driving instructors, fleet managers, and road safety officers are key allies in spreading the message that vehicle safety is not optional — it’s essential.”

Aiding safe driving

For driving instructors, Road Safety Week 2025 offers a timely opportunity to integrate vehicle safety awareness into training programmes.

Discussing modern in-car technologies such as AEB, adaptive cruise control, and driver monitoring systems can help learners understand both the capabilities and limitations of ADAS features.

Brake encourages instructors to remind new drivers that these systems are aids, not substitutes, for responsible, attentive driving.

Fleet trainers and commercial transport operators are also being urged to use the week to review vehicle procurement and maintenance policies, ensuring that their fleets are equipped with the latest safety technology.

Many companies are partnering with Brake to deliver internal awareness sessions, combining practical demonstrations of ADAS systems with education on human factors and collision prevention.

Together ahead

Road safety professionals working in local authorities, police services, and community partnerships are being invited to host local events, share campaign materials, and engage with the public on the importance of safe vehicles.

Brake’s Road Safety Week action packs, available free online, include data sheets, campaign posters, and case studies to support public engagement.

“Every collision prevented is a life changed,” Moorlock added. “As a community of professionals, we must push for safer vehicles, safer roads, and safer behaviour — because every part of the system matters.”

Professionals can sign up to take part and access campaign resources here.