Intelligent Instructor was established in 2015, initially as a monthly trade magazine for driving instructors, but has now grown to become a digital and events business. It’s the leading publisher at the heart of the driving instructor industry, delivering credible, independent content. It’s a trusted source of information delivered expertly via its events, digital channels and through regular training courses. is a news-based website attracting 4,500+ unique users per month. 10,000 instructors are registered to receive the weekly Intelligent Instructor newsletter, whilst third parties can broadcast eshots and/or SMS to this audience too. A growing audience (5,000+) follow Intelligent Instructor on Facebook.

Intelligent Instructor partner with the UK’s largest driving instructor association; the ADINJC; to run two events each year.

29th September 2024, the largest event of its kind attracting over 1,000 instuctors. The ADINJC & Intelligent Instructor National Conference & Expo is held at Newark showground, Nottinghamshire. 25 seminars will run with 50 exhibitors, it’s free to attend.

The Driving Instructor Convention, is where delegates pay to attend to see a high quality line-up of speakers in one main room, with an exhibition break out area. A networking dinner is held the night prior, where the Intelligent Instructor Awards trophy presentation takes place. Held in Staffordshire, 12th May 2024.

The Intelligent Instructor Awards is the most credible, sought-after awards in the sector, rewarding the best in class for instructors, driving schools and suppliers within the industry. Nominations are encouraged from November, the shortlist announced in December and then it’s over to the driving instructor public and for our independent judging panel to cast their respective votes too. Winners are announced in February via video and through Intelligent Instructor’s digital channels, with trophies presented at the Driving Instructor Convention. In ’23 over 7,000 instructors cast their vote.

Intelligent Instructor Masterclasses offer instructors the opportunity to improve their skills via both online and in-person sessions, run by well-respected, expert driving instructor trainers.

Intelligent Instructor Digital Media Pack 2024

Intelligent Instructor Events Media Pack 2024

Intelligent Instructor Awards Media Pack 2024


Commercial Director

T. 0845 47 47 035 M. 07707 56 44 22

E. [email protected]

Rachael Butler

Advertising Manager

T. 07974 186 445

E. [email protected]

Intelligent Instructor Limited Advertising Terms and Conditions

Intelligent Instructor Limited Events Terms and Conditions