Intelligent Instructor is the clear leading publisher in the driving instructor industry. Established over a decade ago, Intelligent Instructor has developed a unique place in the driver training industry through innovative thinking and by delivering credible, independent content to driver trainers via its events and digital channels.

Intelligentinstructor.co.uk is a news-based website attracting 5,000+ unique users monthly. 11,500+ instructors are registered to receive Intelligent Instructor’s weekly e-newsletter and third-party marketing emails. 4,500+ of whom can be reached via SMS. Intelligent Instructor has a growing audience on Facebook, with 5,000+ loyal followers.

Intelligent Instructor partners with the ADINJC, the UK’s largest driving instructor association, to run the year’s two most popular driving instructor events. Thee Driving Instructor Convention runs each spring, attracting a high-quality audience of 350 to this one-day, paid-to-attend conference. The ADINJC & Intelligent Instructor National Conference & Expo broke attendance records in 2024 with 1,375 visitors attending. This free to attend, is forecast to attract 1,750 visitors in 2025, with 50+ industry suppliers in the large expo area.

The Intelligent Instructor Awards are highly sought-after, rewarding the best in class for instructors, driving schools, and suppliers within the industry. The award winners are announced, and trophies are presented at the Driving Instructor Gala Dinner, the social event highlight of the driver training industry, held the night before The Driving Instructor Convention.

Intelligent Instructor Digital Media Pack 2025

Intelligent Instructor Digital Partnership Media Pack 2025

Intelligent Instructor Events Media Pack 2025

Intelligent Instructor Awards Media Pack 2025

Richard Storrs, Founder and Managing Director  M: 07707 564 422  E: [email protected]

Rachael Butler, Sales & Marketing Manager M: 07974 186 445 E: [email protected]

Intelligent Instructor Limited Advertising Terms and Conditions

Intelligent Instructor Limited Events Terms and Conditions