Intelligent Instructor was established in 2015, initially as a monthly trade magazine for driving instructors, but has now grown to become a digital and events business. It’s the leading publisher at the heart of the driving instructor industry, delivering credible, independent content. It’s a trusted source of information delivered expertly via its events, digital channels and through regular training courses. is a news-based website attracting 4,500+ unique users per month. 8,000 instructors are registered to receive the weekly Intelligent Instructor newsletter, whilst third parties can broadcast eshots and/or SMS to this audience too. A growing audience (5,000+) follow Intelligent Instructor on Facebook.

Intelligent Instructor partners with the UK’s largest driving instructor association; the ADINJC; to run two events – the ADINJC & Intelligent Instructor Spring Conference & Expo and the ADINJC & Intelligent Instructor National Conference & Expo. These one-day, free-to-attend, events attract the largest gathering of instructors and industry suppliers in the calendar year. The spring event was held at Kempton Park racecourse, Middlesex, 23rd April ‘23 with 650+ attendees and 35+ suppliers attending, with the national event held at Newark Showground, Nottinghamshire, 8th October ’23, with 800+ attendees and 50+ exhibitors anticipated.

The Intelligent Instructor Awards are the most credible, sought-after awards in the sector, rewarding the best in class for instructors, driving schools and suppliers within the industry. Nominations are encouraged from November, the public and awards panel cast their votes in December and January, with winners announced in February.

Intelligent Instructor Masterclasses offer instructors the opportunity to improve their skills via both online and in-person sessions, run by well-respected, expert driving instructor trainers.

Intelligent Instructor Digital Media Pack 2023

Intelligent Instructor National Conference & Expo Media Pack 2023

Intelligent Instructor Awards Media Pack 2024


Commercial Director

T. 0845 47 47 035 M. 07707 56 44 22

E. [email protected]

Rachael Butler

Advertising Manager

T. 07974 186 445

E. [email protected]

Intelligent Instructor Limited Advertising Terms and Conditions

Intelligent Instructor Limited Events Terms and Conditions