The search for the UK’s best driving instructor is underway!

The Intelligent Instructor Awards 2024 in association with AcciDON’T Driving School, has officially launched with the search to find the very best instructors, driving schools and suppliers within the industry now underway.

Have you got what it takes to be deemed the very best in your sector? Would your business benefit from being crowned the UK’s best? Do you think you have the edge on others in your market? If so, then the Intelligent Instructor Awards ’24 is for you.

The Intelligent Instructor Awards, established in 2019, is the most trusted and most recognised awards which seek to recognise excellence within the driver training industry, rewarding key industry suppliers, both regional and national driving schools, as well as individual driving instructors from right across the country.

There are 13 different award categories, with nominations and entries are now being encouraged. Entry is  free and full details on how to enter can be found here, including the judging criteria and the downloadable entry forms.

Enter now

Intelligent Instructor Awards ’24 categories

  1. Driving Instructor Insurer of the Year
  2. Product of the Year
  3. Training Provider of the Year
  4. Professional Support Provider of the Year
  5. Car Supplier of the Year
  6. Driving Instructor Car of the Year
  7. Local Driving Instructor Association of the Year
  8. Community Champion of the Year
  9. Green Driving School/Instructor of the Year
  10. Regional Driving School of the Year
  11. National Driving School of the Year
  12. Driving Instructor of the Year (11 regional awards, one overall winner)*
  13. Services to the Driver Training Industry Award

*The Driving Instructor of the Year nominations will come directly from those who know best, the learners themselves. Intelligent Instructor has very close links with FirstCar, the new driver brand, and they will be canvassing their 120,000 young driver database to encourage nominations for driving instructors, via an online nomination form. Instructors can also encourage their own pupils to do the same by sharing this link through to the survey

11 Regional Driving Instructor of the Year winners will be selected by the judging panel with one being crowned the Intelligent Instructor Driving Instructor of the Year 2024!

After the nomination period closes on 10th December, the shortlist will be announced shortly afterwards, at which point public voting will commence. Driving instructors will be encouraged to cast their votes, across one or more of the categories, but not the Driving Instructor of the Year award, which wil be down solely to the independent judging panel.

Our independent awards judging panel will assess all the shortlisted entries to cast their votes too. Those entries who achieve the highest combined ranking from our two voting methods, will be judged the winners in the respective categories. For example, if the judging panel rank one entry first and the public vote ranks it third, this will finish higher than an entry ranked second and  fourth. In the event of tie, the judging panel’s ranking will prevail.

Winners will be announced at the Intelligent Instructor Awards ceremony which will be filmed and broadcast on YouTube, as well as simultaneously promoted across Intelligent Instructor’s digital channels –, social media, emailed to 8,750 Intelligent Instructor database.

Trophies for all 13 categories, wil be presented at The Driving Instructor Convention at the networking dinner the evening before, Saturday, 11th May 2024.

Key dates

6 November 2023 – Awards nominations open

10 December 2023 – Awards entry deadline

w/c 18 December 2023 – Awards shortlist announced and public voting opens

21 January 2024 – Voting closes

18 February 2024 – Winners announced

11 May 2024 – Awards trophy presentation at The Driving Instructor Convention, Yarnfield Park, Staffordshire.

For more details please email [email protected] including sponsorship opportunities,  or download our media pack here.

Enter now