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The Intelligent Instructor Awards 2021 in association with Kwik Fit and Michelin has been searching to find the very best instructors, driving schools and suppliers within the industry.

The Intelligent Instructor Awards recognise excellence within the driver training industry, rewarding key industry suppliers, both regional and national driving schools, as well as individual driving instructors from right across the country.

This year, due to the pandemic, the awards have been reimagined as a virtual event. We are delighted to welcome two very well-known brands as joint headline sponsors, Kwik Fit and Michelin.

Roger Griggs, Communications Director at Kwik Fit, said: “Even with all the advances in automotive technology, the most important factors in road safety are still the behaviour and skills of the person behind the wheel.  It’s vital that good habits are instilled from the first moments in the driving seat, and Kwik Fit is delighted to be supporting the instructors and organisations who are setting young drivers off on the right road.”

Simon Winstanley, Key Account Manager for Michelin, said: “The professionalism and knowledge of driving instructors are the foundations for a lifetime of good motoring habits. That’s why Michelin is extremely happy to be supporting young drivers and the industry in this way.”

Intelligent Instructor Awards 2021 Categories

  • Driving Instructor Insurer of the Year
  • Product of the Year – sponsored by Kwik Fit & Michelin
  • Professional Support Provider of the Year – sponsored by ADINJC
  • Car Supplier of the Year
  • Driving Instructor Car of the Year
  • Local Driving Instructor Association of the Year – sponsored by ADINJC
  • Regional Driving School of the Year
  • National Driving School of the Year
  • Driving Instructor of the Year (12 regional awards, one overall winner) – sponsored by Kwik Fit & Michelin
  • Services to the Driver Training Industry Award – sponsored by Pertemps Driver Training

The Driving Instructor of the Year nominations have come directly from learners. Intelligent Instructor’s parent brand, FirstCar, reached out to its learner audience to encourage nominations via an online nomination form. 11 Regional Driving Instructor of the Year winners have been selected by the judging panel with Tracey Gannon from the North East being crowned the Intelligent Instructor Driving Instructor of the Year 2021!

Our judging panel

  • Adrianne Carter – Owner, The Face Whisperer
  • Andrew Drewary – Road Risk Consultant, Road Safety Smart
  • Carly Brookfield – CEO , DIA
  • Chris Lewis – Development and Policy Lead, Police and Crime Commissioner, Warwickshire
  • David Crundall – Professor of Psychology, Nottingham Trent University
  • Emma Kelly – Development, PR and Advocacy Manager, Road Safety Support
  • Liz Brooker MBE – Chair, Road Safety GB
  • Peter Harvey MBE – National Chairman, MSA
  • Phillipa Young – Chair, Road Safety GB

Check out our awards announcement video