Learner driver week launches today
Second annual initiative is launched to celebrate and empower the UK’s learner drivers
Leading brands join forces to tackle anxieties and champion learner drivers
Marmalade – the leading provider of cars and insurance for young drivers – has launched its second Learner Driver Week; an initiative dedicated to educating, inspiring, empowering and championing the UK’s eight million learner drivers, running from the 24th to 28th September 2018.
Following results from the Marmalade annual Census*, which revealed learner drivers (aged 17-24 years) experience anxiety around numerous aspects of the learning process, LDW has pledged, this year, to empower these individuals and provide a platform bursting with resources, news, insights and exclusive access for learner drivers to IAM Roadsmart learning modules.
The three most common anxieties were: having an accident (47%), lack of confidence (45%) and never passing their test (32%).
Crispin Moger, CEO for Marmalade, comments: “It’s crucial that those learning to drive have all the necessary support and encouragement. All of us – the Government, the instructors, the parents, the road user, etc. – have a part to play in ensuring everyone can learn to drive if they wish to do so. It is important young people are properly equipped with the skills to become safe and confident on the UK roads and that we celebrate their efforts to reach this milestone.”
Earlier this month, LDW ran a competition ‘LDW 24 under 24’, to inspire learner drivers and showcase the unique driving stories and successes of 24 young individuals currently learning to drive or who have recently passed their test.
With the partners support, 24 young individuals have been selected, presented with their prize of a dash cam bundle and will be revealed this week through the LDW website.
From being inspired to gain a Private Pilot’s Licence to overcoming anxiety and battling peer pressure, LDW will showcase these inspirational young individuals who are demonstrating admirable determination and qualities.
Crispin concludes: “Learner Driver Week is dedicated to raising the awareness of the various obstacles young people face when learning to drive hence this year’s competition theme. I am delighted, and thankful, to the support of our partners who all share our passion and have one goal in mind – supporting and encouraging learner drivers on their road to freedom.”
Learner Driver Week is supported by several leading brands – Marmalade Network, Kwik Fit, IAM RoadSmart, The Approved Driving Instructor National Joint Council, Driving Instructor TV and Safe Driving for Life,
For more information about Marmalade visit www.wearemarmalade.co.uk
<spanArial’,sans-serif;”>* This online survey of 500 UK learner drivers aged 17-25 was commissioned and conducted by Marmalade Car Insurance and market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected between 13/04/2018 and 27/04/2018. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and have corporate membership to ESOMAR.