The electric revolution continues
New survey shows the electric buying intentions of motorists
A new YouGov study of 1,731 UK has finds that 61% of UK drivers are seriously considering an EV in the next year.
Commissioned by The Motor Ombudsman, the survey also showed that young people are the most plugged in. Nearly 80% of 18 to 24-year-olds would be likely to turn to battery power for their next car.
When individuals considering an electric car were asked about the key factors that would influence their decision. It reveals that 59% said that the UK’s growing charging network would be an important reason. The greater choice of electric models now available (42%) was seen as the next biggest factor. Meanwhile, 39% of cite the increasing cost of unleaded and diesel, which has reached its highest level in eight years. Similarly, petrol station closures and the unavailability of fuel at the pumps was the fourth most stated factor to go electric (22%).
Avoiding low emission zones in cities was specified by 15% of those looking to go electric.
When quizzed about their other principal motivations for going electric in 2022, Hybrids are losing ground to pure EVs. Around two thirds (68%) of drivers who would consider a battery-driven car next year. They see this type of vehicle as better for the environment. Also, 39% favoured the fact that electric cars could be charged on their driveway at their own convenience. Similarly, nearly one in three (29%) stated that an electric car would suit their lifestyle – low monthly mileage and driving mainly in urban areas. A further 24% felt that deciding to go electric would set a good example to others. A fifth (19%) acknowledged that owning an electric car requires less maintenance when compared to running a vehicle with an engine.
The road ahead
Bill Fennell, Managing Director of the Motor Ombudsman, says the study shows EV popularity is fast gaining pace. While the environment is certainly a worthy factor, it is basic costs and convenience that is bringing the change. “Electric vehicles are fast becoming a leading choice for motorists when buying a car, thanks in part to the growing charging network and the greater choice of models now on the market. However, current events, such as the rising cost of petrol and diesel at the pumps, the unavailability of fuel, as well as the expansion of the Ultra Low Emission Zone”, he says.
Highlights of research results:
- Please assume you are planning to buy a new or used car in 2022. Would you consider purchasing an electric car as an alternative to one that is powered by a petrol or diesel engine?
- You previously mentioned that you would consider purchasing an electric car in 2022. Which, if any, of the following are key factors that would influence you in your decision to do so? (Please select all that apply)
- You previously mentioned that you would consider purchasing an electric car in 2022. What would be the other main motivations for you to consider buying an electric car in 2022?