A new YouGov study of 1,731 UK has finds that 61% of UK drivers are seriously considering an EV in the next year.

Commissioned by The Motor Ombudsman, the survey also showed that young people are the most plugged in. Nearly 80%  of 18 to 24-year-olds would be likely to turn to battery power for their next car.

Changing options

When individuals considering an electric car were asked about the key factors that would influence their decision.  It reveals that 59% said that the UK’s growing charging network would be an important reason. The greater choice of electric models now available (42%) was seen as the next biggest factor. Meanwhile, 39% of cite the increasing cost of unleaded and diesel, which has reached its highest level in eight years. Similarly, petrol station closures and the unavailability of fuel at the pumps was the fourth most stated factor to go electric (22%).

Avoiding low emission zones in cities was specified by 15% of those looking to go electric.

Pure electric

When quizzed about their other principal motivations for going electric in 2022, Hybrids are losing ground to pure EVs. Around two thirds (68%) of drivers who would consider a battery-driven car next year. They see this type of vehicle as better for the environment. Also, 39% favoured the fact that electric cars could be charged on their driveway at their own convenience. Similarly, nearly one in three (29%) stated that an electric car would suit their lifestyle –  low monthly mileage and driving mainly in urban areas. A further 24% felt that deciding to go electric would set a good example to others. A fifth (19%) acknowledged that owning an electric car requires less maintenance when compared to running a vehicle with an engine.

The road ahead

Bill Fennell, Managing Director of the Motor Ombudsman, says the study shows EV popularity is fast gaining pace. While the environment is certainly a worthy factor, it is basic costs  and convenience that is bringing the change. “Electric vehicles are fast becoming a leading choice for motorists when buying a car, thanks in part to the growing charging network and the greater choice of models now on the market. However, current events, such as the rising cost of petrol and diesel at the pumps, the unavailability of fuel, as well as the expansion of the Ultra Low Emission Zone”, he says.


Highlights of research results:

  1. Please assume you are planning to buy a new or used car in 2022. Would you consider purchasing an electric car as an alternative to one that is powered by a petrol or diesel engine?
  • Yes, I would consider purchasing an electric car
  • No, I would not consider an electric car within my purchasing decision
  1. You previously mentioned that you would consider purchasing an electric car in 2022. Which, if any, of the following are key factors that would influence you in your decision to do so? (Please select all that apply)
  • There’s a growing electric vehicle (EV) charging network in the UK
  • There’s a good variety of models to choose from when buying an electric car nowadays
  • The cost of petrol and diesel has increased significantly
  • Petrol station closures, and the unavailability of petrol or diesel to fill up my car
  • I want to avoid incurring charges due to the expansion of the ULEZ from 25th October
  • Don’t know
  1. You previously mentioned that you would consider purchasing an electric car in 2022. What would be the other main motivations for you to consider buying an electric car in 2022?
  • Electric cars are better for the environment than cars with a petrol or diesel engine
  • I can charge the car on my driveway at my own convenience
  • It suits my lifestyle as I do low monthly mileage or mainly drive in urban areas
  • I want to set a good example to others by owning an electric vehicle
  • There are fewer moving parts to maintain/service and fluids to top up in an electric car compared to a petrol or diesel car model
  • There is no engine noise
  • I find it easier to drive a car that does not have a manual gearbox
  • The look and practicality of electric cars
  • Adopter of the latest technology
  • Don’t know
  • Other