Customers are being offered the ability to subscribe to a new electric vehicle (EV) from three to 24 months.

It offers flexibility that even allows investors the option to switch model during the contract period.

Everything for the cost of the vehicle, insurance for up to five drivers, road tax, servicing and roadside assistance will be included.

Flexible affordability

The new scheme is being offered b Nissan, one of the first mass providers of EVs, which is also hoping to continue to compete as competition increases.

Customers can choose from the fully electric Nissan Leaf 39kWh Tekna or Nissan Ariya 87kWh Evolve. Also on offer is the mild hybrid, Nissan Qashqai e-Power N-Connecta, from £645 month (based on a 24-month subscription).

Andrew Humberstone, managing director at Nissan GB is really excited by the development . He believes it will “appeal to a completely different type of customer” and  “bring a whole new audience”.

Digital demands

In another development, the whole process can be completed online.  The car is secured with a fully refundable deposit equivalent to one month’s payment and the vehicle delivered to the customer at home on a date and time of their choosing.

“There’s a new generation of motorist coming through that is looking for an entirely digital purchase experience,” says Humberstone. H e blieve s the flexibility of being able to swap their car from time to time to suit different needs, and avoiding “the hassle of motoring admin”.

This is “one simple monthly payment and they’ve got everything covered”.

Changing times

While the price has a limited range of 800 miles usage per month as standard, mileages can be tailored to customer requirements.

To sign up, customers create a profile and provide a scan of their driving licence before choosing their car, arranging payment and confirming a delivery date.

Renault recently set up a similar scheme for its Megane e-tech as a dip a toe in test. The Nissan offer sees them jumping straight into the pool.

It represents and clear sign al that vehicle purchasing is entering a new era, both top cope with the higher initial costs of EVs, but also the ad-hoc flexible nature of modern spending habits.