Project EDWARD – Every Day Without A Road Death – will sweep through England, Scotland, Wales and Northern Ireland this year. The week-long series of events to promote road safety run between 13 and 17 September.

The campaign is being supported by government, emergency services, road safety organisations and British businesses. It promotes an evidence-led, ‘safe system’ approach. The long-term objective is a road traffic system free from death and serious injury.

Road Trip

Five days, three electric cars and different routes. Starting from Dundee and Cambridgeshire to The Midlands; and from Plymouth through the West Country to Wales. The drivers will pit their skills against each other to deliver the most economical and environmental journey. Drivers will showcase the best examples of safe road planning, post-crash response, design and engineering.

Road Trip Stops

The three road trips will visit sites involved in the campaign along the way, including stops at:

  • South Queensferry traffic control operations room, nerve centre of Scotland’s road traffic network
  • Devon Air Ambulance, where a convoy of emergency service vehicles will accompany the Project EDWARD vehicle and results from the Air Ambulance’s recent life-saving missions will be shared
  • The New Forest, where the Project EDWARD crew will briefly swap four wheels for four legs as they consider the safety of horses and riders
  • Sussex, where police officers will be on hand to talk about Operation Close Pass – an initiative to promote safety for cyclists and other vulnerable road users.

The team will also extolling the benefits of the ‘Safe System’ approach with Community Speed Watch groups, large commercial fleet organisations and local authorities.

National Safe Speeds Day 15 September

All police forces in England, Wales, Scotland and Northern Ireland, are participating. It is a 24-hour operation, starting at 0700 on Wednesday 15 September, to encourage compliance with speed limits.

Raising profiles

“Project EDWARD continues to raise the profile of road safety,” says HRH Prince Michael of Kent. “Coming together in this way to highlight new road safety measures is innovative. I wish the team well for the forthcoming week of action here in the UK. It will be a significant example of what can be done to reduce risks for road users over the world.”

Baroness Vere, Parliamentary Under-Secretary of State, says: “I am delighted to support this brilliant initiative to promote safety on our roads.

“As we come out of the pandemic, we have an opportunity to redouble our efforts and I will continue to do everything I can to make our roads safer for everyone.”

The management

Project EDWARD will be managed by RoadSafe in partnership with Driving for Better Business.

The initiative is backed by police forces in England and Wales, Scotland and Northern Ireland.

Adrian Walsh, Director of RoadSafe, says: “Project EDWARD is about all road users, road authorities and emergency services joining forces with the aim of zero road deaths. Adrian adds that the multiple daily stops will “share exciting content, knowledge, interviews and stories”.

“Our aim is to provide a platform that showcases some of the best work being done around the country.”

Full details at www.projectedward.org and via #ProjectEDWARD on social media