Who’s winning what?

The stars align and the driver training industry award winners are announced


Cometh the hours, cometh the …..man, woman, business…..

The Intelligent Instructor Awards ’24 is reaching its conclusion, the excitement building and the winners waiting.

This is, without doubt, the biggest and most credible industry awards for our industry.

To get your free ticket to watch the awards, sign up up here and the link for the awards will be sent to you on Sunday so you can see the winners announced.

Making history

Established back in 2019, the Intelligent Instructor Awards aim to shine a light on excellence within our industry.

There is plenty of it going on out there, and car loads of potential winners. It makes it a difficult task, but sponsors such as AcciDON’T Driving School and the ADINJC are there to support the whole affair.

This is the only independent recognition of the great, highly valuable work we do day in, day out.

These are the biggest and most credible awards for our industry and, again, our fifth year aims to shine a light on excellence within our industry.

The Sunday, 18th February at 7pm, the whole ceremony will be broadcast live. So, you need to tune in to find out if you are a winner.

Just rewards

Richard Storrs, founder of Intelligent Instructor says “we continue to be amazed by the quality of entries and number nominations received”.

“This year was no different, with a record number of both submissions and votes received.”

In fact, more than 8,000 votes were cast, and thousands of driving instructor customers had their say. It was then up to 14 independent judges to reflect these and make their own professional judgements.

All this careful, independent and public involvement has continued grow the popularity of the awards. It also “gives further credibility to our award winners, and underlines the fact that they remain the most prestigious and sought after awards with in our industry” add Storrs.

“We are very proud to reward the very best instructors, driving schools and suppliers within the industry, from right across the country. This industry is often overlooked and unrewarded, and it shouldn’t be underestimated how important this industry is to helping make new drivers safer road users.”

Simon Johnston, founder and Managing Director of headline sponsor AcciDON’T Driving School, added that “there are so many hard-working instructors, driving schools and industry suppliers, within our industry”.

“These awards seek to shine a light on those delivering excellence. We are so very proud to support these awards to help give back to those often-overlooked instructors and industry suppliers.”


Intelligent Instructor Awards ’24 categories

  1. Driving Instructor Insurer of the Year
  2. Product of the Year
  3. Training Provider of the Year
  4. Professional Support Provider of the Year
  5. Car Supplier of the Year
  6. Driving Instructor Car of the Year
  7. Local Driving Instructor Association of the Year – in association with the ADINJC
  8. Community Champion of the Year
  9. Green Driving School/Instructor of the Year
  10. Regional Driving School of the Year
  11. National Driving School of the Year
  12. Driving Instructor of the Year (11 regional awards, one overall winner)*
  13. Services to the Driver Training Industry Award

Top trainer

Perhaps the most important category for you is the Driving Instructor of the Year.

These have been split into 11 regions, with Winners and Highly Commended awards per area.

The Driving Instructor of the Year nominations came directly from those who know best, the learners themselves. Intelligent Instructor has very close links with FirstCar, the new driver brand, who canvassed their 120,000 young driver database to encourage nominations for driving instructors, via an online nomination form.

Furthermore, ADIs themselves were encouraged to get their pupils and newly qualified pupils to have their say too. These testimonies and numbers of nominations are a huge part of the judging process and provide a real insight into the quality of your work.

Then there is the top awards for one instructor – to be crowned ‘Intelligent Instructor’s Driving Instructor of the Year 2024’.

This top gong category will be chosen solely by our judging panel.

If you wish to know whether you made the Top 100 driving instructors shortlist, check here.


 Credible and reliable

Our independent awards judging panel have assessed all the shortlisted entries too. Those entries who achieve the highest combined ranking from our two voting methods, will be judged the winners in the respective categories.

For example, if the judging panel rank one entry first and the public vote ranks it third, this will finish higher than an entry ranked second and  fourth. In the event of tie, the judging panel’s ranking will prevail.

Winners will be announced this Sunday, 18th February at the Intelligent Instructor Awards ceremony. It will be broadcast on YouTube, as well as simultaneously promoted across Intelligent Instructor’s digital channels – intelligentinstructor.co.uk, social media, emailed to 8,750 Intelligent Instructor database.


All winners will be presented with trophies, kindly supplied by the ADINJC, at The Driving Instructor Convention, 11th May 2024.

The convention is a brand new event that looks to provide ADIs who want to learn and achieve more. There are expert multi-disciplinary trainers, top instructors and top industry professionals to impart their advice, top tips and incredible knowledge.

So whilst you may leave the event with a glittering award, everyone will be leaving with outstanding rewards from the convention itself.

If you want to watch the results revealed this Sunday, 18th Feb, and find out if you are a winner,  sign up here.



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