Last week was like no other first week back – New Year, New Start, New Lockdown.

After the craziness of 2020, everybody was looking to a positive start and the opportunity to move on from the stresses, strains and anxiety brought on by the Covid pandemic. Best laid plans and all that.

We totally understand that the latest lockdown on the back of confused Christmas festivities created additional challenges for many, not least within our industry. It was no surprise to receive numerous requests for us to extend the Intelligent Instructor Awards entry deadline. As a result, we have extended the entry submission deadline to Friday, 15th January at 4pm.

Make and Mend

What the lockdown has provided is the opportunity for you to put yourself and your driving school forward for an award. What better way to move on from the last twelve months of turmoil and lost business opportunities, than by raising your profile and shouting about the brilliant service you are providing?

As the only truly independent industry awards, for the whole industry, winning an Intelligent Instructor Award is a brilliant marketing opportunity and a great way to celebrate your hard work. Why not wipe those Covid blues away with a winning smile.

Seeing Stars

As a reminder, entries into the awards are free and full details on how to enter can be found at including the judging criteria, judging process and the downloadable entry forms.

Intelligent Instructor Awards 2021 Categories

•    Driving Instructor Insurer of the Year
•    Product of the Year
•    Professional Support Provider of the Year
•    Car Supplier of the Year
•    Driving Instructor Car of the Year
•    Local Driving Instructor Association of the Year
•    Regional Driving School of the Year
•    National Driving School of the Year
•    Driving Instructor of the Year (12 regional awards, one overall winner)
•    Services to the Driver Training Industry Award

Going for Gold

If you choose to enter, the very best of luck to you.

Thank you to all those who have submitted entries already.

The shortlist will be announced w/c 18th January, which is when public voting commences. All voting closes on the 21st February, while the winners will be announced digitally on the 7th March.

To borrow a line from another, but one based on luck rather than hard work and skill: It Could Be You!